On the TQI Diet, extra virgin olive oil (EVOO) is the dominant oil, the one we use most frequently and in the greatest amount. Some students beginning to use EVOO have a bit of trouble finding one they like. Many are accustomed to the neutral taste of refined oils and find that some olive oils have a strong taste that they perceive as unpleasant. Others worry that it is said to be difficult to find a “real” EVOO given a claimed wide spread adulteration of these oils.
Exploring olive oil can be quite an interesting journey and I highly recommend the book “Extra Virginity: the sublime and scandalous world of olive oil” by Ted Mueller as an introduction to this fascinating world. This is the book that brought the issue of adulteration to the public’s attention back in 2011 and there are still some problems in this regard. Lawsuits are currently pending in the U.S. claiming fraud against Salov North America that produces Filippo Berio Olive Oil Brands and Safeway’s Select Brand of olive oil and against Deoleo USA, Inc., the manufacturers of Bertolli & Carapelli brands. Italy is also investigating seven companies (Bertolli, Santa Sabina, Primadonna, Antica, Carapelli, Coricelli and Sasso) for selling a lower grade oil as EVOO.
Nonetheless, great progress has been made in certifying true EVOO and it has become quite, quite easy to locate a wide variety of different types of excellent oils. In the US, we have certification done by the California Olive Oil Council (http://COOC.com) and the North American Olive Oil Association (http://www.naooa.org/sealprogram) guaranteeing that the certified olive oils have been tested and are what they claim to be. There are European certifications of origin (POD or protected designation of origin) that may be labeled as D.O.P. (Denominazione Origine Protetta) in Italy, D.O. (denomination of origin) in Spain, and A.O.C. (Appellation d’Origine Controlée) in France. As well there are competitions such as the annual New York International Olive Oil Competition where more than 700 types of EVOO from 25 countries are judged by an international panel of experts. (http://www.bestoliveoils.com/). In addition, many companies are beginning to test and report on the quality of oils they sell. For instance, this link provides an interesting evaluation of Trader Joe’s olive oils:http://www.traderjoes.com/digin/post/guide-to-evoo.
Once you realize that you can source the real deal, the next step is to find an olive oil with a flavor that suits you. There are hundreds of varieties of olives that are harvested at different times and blended in different ways giving rise to a near endless variety of flavor choices ranging from mild to pungent and bitter.
One olive oil company explains: “A good, young olive oil made from sound olives has a pleasant aroma, a thin texture, and fresh flavors of raw nuts and vegetables, fresh grass or dry hay, with an aftertaste of spiciness (aka pepperiness or pungency) and slight bitterness. These flavors can range from delicate to intense, depending on the olive variety and ripeness, as well as on the milling technique. As the months go by, an oil like this will mellow, becoming softer and milder – but still quite pleasant. In contrast, an olive oil that is too old will taste rancid, like stale nuts or old oil paints, and have a greasy texture. A defective oil made from bad olives will have unpleasant aromas, and disagreeable flavors that linger. Refined olive oil, which has been stripped of defective components, will have virtually no aroma or flavor.” (http://apollooliveoil.com)
What makes EVOO such a healthy oil are its polyphenol antioxidants and the oils richest in these antioxidants will have a pungent, bitter flavor that can be perceived as a burning at the back of the throat and a pepperiness. Over time, as you become more familiar with olive oil, you may well come to prefer these stronger oils. In the mean time, however, you may be happier with more delicate oils. As well, as even the strongest oils age a bit, their polyphenol content drops and they develop a milder flavor but are still healthy oils.
If you do prefer a delicate flavor, there are many sites that will help you find one. For instance, http://lettherebebite.com/in-store-guide/olive-oil/ gives a good summary of different grades and types of olive oil. They identify some oils with a more delicate flavor such as those made from arbequina, leccino, sevillano, and taggiasca. You could make a list of those olives and perhaps go to http://www.cooc.com/# and click on “seal certified” in the side bar and pick out olive growers that produce those varieties. By going to the various websites of these olive growers you can read more about their oils. This can be a bit overwhelming at times but is ultimately fun. Or you could go to http://www.bestoliveoils.com and search for an award winning oil made from one of those olives.
Once you have a list of oils to try (or even if you don’t) visiting one of the many places that offer olive oil tastings can be a fun way to pick one. Simply search online for “olive oil tasting” and your zip code. This site lists a few tasting locations in Seattle http://seattle.cbslocal.com/2012/06/04/ … n-seattle/ but farmer’s markets and many grocery stores also offer tastings in almost all communities. Or do what I did: Just buy a bottle that sounds good and jump in to the world of EVOO.
With time you may eventually want to immerse yourself in the world of EVOO and at that point one option is to sign up for an an online olive oil school – they will send you samples to test and taste as part of the course. (See e.g., http://www.oliveoilschool.org/.) That is something I hope to do eventually.
Once you have decided which oil(s) to try, do bear in mind a few facts: Your oil should come in a dark glass bottle or tin. The antioxidants break down when exposed to light. And do check the harvest date which ideally should be on the label — you don’t want to buy an old olive oil. And then once at home, keep your oil in a cupboard away from the light. Next, play with your olive oils: They can enhance any food as this chef points out: http://www.oliveoiltimes.com/olive-oil-basics/chef-sees-big-potential-olive-oil/37886
Of course, you may not want to use your most expensive olive oil in cooking. The food guru Harold McGee did his own taste tests and found that the flavors of high-quality EVOOs are erased with heating. (http://www.nytimes.com/2010/11/17/dining/17curious.html?_r=1). So when cooking with EVOO it can make sense to reach for a less expensive bottle, at least as far as flavor is concerned. But do not follow McGee’s advice and cook with a refined oil instead. As oils are refined, their antioxidants are destroyed and trans fats begin to form. In McGee’s taste tests, they tasted the cooked oils. You are not going to eat the cooked oils, you are going to eat foods cooked in EVOO. Remember, the antioxidants in EVOO combine with and protect your food from heat damage. (https://tqidiet.wordpress.com/2014/08/07/go-ahead-cook-with-your-good-olive-oil/.) I believe there are health benefits to be gained if we cook with exceptional quality, antioxidant rich EVOO, so if you can afford to, use them. If not, use a less expensive but antioxidant rich EVOO to cook with and save those young, extra special bottles for drizzling on your food, raw or after it is cooked. For instance, a drizzle of a special oil and some salt on a baked potato can be quite a taste experience – far superior to butter in my opinion.
Olive oil photo by Condesign
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